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A cyclical beer trend

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Photo from Central City's FB page

This is further proof that session beer may be the new imperial aged beer.

After teasing the launch of its newest style, British Columbia’s Central City Brewing recently unveiled a variation of its Red Racer line of IPAs — and their calling it an ISA.

The new India Session Ale is geared toward the active lifestyle set who want the taste and quality of craft beer without excessive alcohol or calories. The hoppy and citrusy beer weighs in at a mere 4% ABV.

“This results in a lighter beer many can enjoy while hitting the slopes or mountain biking,” brewmaster Gary Lohin told a local paper. “This beer is made for West Coast lifestyles, joining our product family as the little brother of our flagship IPA.”

The marketing includes the redheaded mascot on a bike, as well as photos of cyclists on the Central City website.

 

Author
Tim Cigelske is DRAFT's Beer Runner. (Beer Run•ner [noun]: Someone equally devoted to fine beer appreciation and an active, healthy lifestyle. Ex. "John downed four microbrews at the triathlon finish line. He's a total beer runner.”) Follow Tim on Twitter @TheBeerRunner, and email him at beerrunner [at] draftmag.com.

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