If you haven’t heard of Lance Rice yet, give the video above a watch. Lance is a beer historian who can trace the roots of the American brewing movement with stunning detail. Want to know what day of the week a brewery opened? Lance is the guy to ask—and he doesn’t need a book for reference.
So what can you do to help? You can start by sharing the video and the link to the Lance’s Brewery Tour homepage. Lance teamed up with some notable breweries, like MillerCoors, Rogue, Bell’s, Victory and New Holland, but he’s also hoping for donations to keep the trip moving along (a PayPal link is on the site). Keep an eye on his Facebook page: There you’ll stay up-to-date on his story, and see quite a few famous brewing faces along the way.
Lastly, follow the progress of the tour, book and film on Lance’s Twitter account: @LanceKnowsBeer.