Can you simultaneously dehydrate and rehydrate?
That’s the question Nuun Hydration set out to answer at the After-Nuun Hydration Experience, inviting endurance sports and fitness media, writers, bloggers, athletes and a sub-6 minute beer miler to drink craft beer, re-fuel with burgers and rehydrate with Nuun.
The event featured a tour of Stone Brewery, the introduction of three new flavors of Nuun and dinner at Churchill’s Pub and Grille (which Draft listed as one of the top beer bars this year). You can see a recap here.
Nuun has even deeper history with beer and running. Mason Reay, the CEO of Nuun, is a 2:51 Marathoner who loves craft beer. Ivan Derezin, owner of Churchill’s, tapped Pliny the Elder in Mason’s honor for the event, as Pliny (Russian River) is no longer available for him to get in Seattle where Nuun is based. Mason reportedly swears by a 2 (beer) to 1 (Nuun) ratio to prevent hangovers.
I learned about this after Nuun’s PR person Morgan Sjogren Gonzalez sent me some Nuun to recover from my recent bout of the flu. Morgan was quick to point out that Nuun’s dissolvable tablets in a tube are convient to bring to a bar to “replenish electrolytes and help maintain a hydration balance lost through activities like drinking and running.”
Beer, of course, is a diuretic and running can deplete your electrolytes. Nuun is in the portable hydration business.
So let’s put this to the test. I’m currently having some Nuun Tri-Berry after finishing off Bell’s Hopslam and Lagunitas Sucks. I’ll let you know the results after tomorrow.