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Beer mile record holder signs shoe deal

Elite Canadian beer miler Corey Bellemore will run for Adidas.
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Photo via Kris Mychasiw on Twitter

It’s becoming more and more lucrative to be a beer miler.

Elite Canadian track and field runner and current beer mile record holder Corey Bellemore has signed an endorsement deal with Adidas, according to his representative Kristopher Mychasiw.

Bellemore took the beer mile world by storm this summer when he shattered the world record with a 4:34 beer mile, which includes chugging four beers and running one mile. The previous world record of 4:47 was set by fellow Canadian Lewis Kent.

The story produced plenty of buzz after being picked up by TMZ and Fortune Magazine, among other outlets. Canadian Running has a good recap here.

Bellemore follows in the footsteps of Kent, who signed his own multi-year endorsement deal with Brooks. Both athletes are represented by Mychasiw.

The two beer mile stars will meet again on December 17th for the Flotrack World Beer Mile Championship. Oskar Blues brewery is the official beer sponsor of the event, and will provide Mamma’s Little Pils for runners. The races will be streamed for free on FloTrack, a site covering track and running.

 

Author
Tim Cigelske is DRAFT's Beer Runner. (Beer Run•ner [noun]: Someone equally devoted to fine beer appreciation and an active, healthy lifestyle. Ex. "John downed four microbrews at the triathlon finish line. He's a total beer runner.”) Follow Tim on Twitter @TheBeerRunner, and email him at beerrunner [at] draftmag.com.

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