Just when you thought beer cans couldn’t get any better, Sly Fox goes and changes the game. The Pennsylvania brewery announced the release of the newest innovation in beer can technology: The 360 Lid. That picture pretty much explains it all.
Instead of cracking open a tiny hole on the top of the can, the 360 Lid let’s you completely remove the top, creating a kind of aluminum beer cup. The first beer to go into the can is the brewery’s Helles Golden Lager (available now at the brewery and in distribution channels at the beginning of April), followed by its Pikeland Pils, which will be available exclusively inside Philadelphia’s Citizens Bank Park during Phillies home games.
Considering all the recent vessel-tweaking we’ve seen in the macrobrewing sector (wide mouth cans, cans that change color, swirled-neck bottles) it’s pretty cool to see this development come from the craft beer industry—and I can definitely see it catching on. Of course, craft breweries have been known to change things up a bit when it comes to their packaging: Alumi-Tek bottles from Sun King and Oskar Blues, flat-top cans from Churchkey and the skinny Red Bull-like cans from Sixpoint. But, I won’t be shocked if the 360 Lid is the one idea that really spreads.
Which brewery would you like to see adopt this idea?
Posted on Thursday, March 21st, 2013