Blood, axes, cavemen, brainwashing: It’s official, Flying Dog’s new video for its forthcoming Wildeman Ale (a “farmhouse IPA”) is the most insane beer video to date. If this isn’t the craziest beer ad ever, I dare you to post a weirder one in the comments.

Sidenote: I’m no Latin expert, but the “Twelve Monkeys” floating head on the TV is saying “Tentanda via est,” which according to some sources translates to “The way must be tried.” I want to try it, but now I’m terrified.