I'll take 10,000 of each.

What would you do with a $550 million payday?

It’s hard to wrap your mind around tonight’s Powerball jackpot of more than half a billion dollars. So (if we ignore taxes), this is what the payout would roughly translate into in beer runner terms, assuming we have an unlimited supply of beer and active lifestyle merchandise.

3.6 million bottles of Utopias

5 million Boston Marathon registration fees

3 million cases of Dogfish Head 120 Minute IPA

33 million 30 packs of Pabst Blue Ribbon

6.5 million shares of Anheuser-Busch InBev stock

5.5 million shares of Nike stock

4.7 million pairs of Mizunio Wave Runner 15 shoes

44,390 Trek Madone 7 series road bikes

1.375 million Garmin Forerunner 910XTs

Several private island in Fiji, because you’re going to need somewhere to yourself to hoard all that beer and gear.

What would be your first purchase?