Whoa, Michigan’s Dark Horse Brewing is about to star in a show on The History Channel. “Dark Horse Nation,” is TV’s next attempt to find success in craft beer, and while there isn’t much detail available, the show looks interesting. Here’s the description:
“In small town Marshall, Michigan, there is a group of life-long friends living out their version of the American dream. Led by rebel entrepreneur and fearless visionary, Aaron Morse, Dark Horse is a thriving business set amongst a rural paradise. Morse and his team have been making a name for themselves since 1997, when Dark Horse started bottling their unique line of craft beers. Now distributed in 12 states, the Dark Horse crew is determined to turn their business into a household name. Its die-hard fan base even has its own nickname: Dark Horse Nation. tweet
However, DARK HORSE NATION is not only about crafting great beer, it’s a way of life. Their recipe for success is as much about experimentation and trouble-shooting as it is self-taught skill and determination. Every week, there’s some new project, from creating outlandish inventions to building additions to their ever-growing compound. Around here, everything is done by hand, the old-fashioned way, or as they like to put it, ‘The Dark Horse Way.’” tweet
Sadly, I couldn’t find a promo video, so we’ll all just have to wait until the series premieres on Tuesday, July 29 10/9C to see what’s in store.