Last night during the debates, I—like many people—was glued to Twitter, watching the multitude of jokes, rebuttals and observations stream in. Since I tend to follow a number of breweries, brewers and beer fans, it’s always interesting to gauge political leanings of the beer world based on the content of tweets. But I couldn’t help but notice one particular tweet that came through my feed, from a beer drinker understandably uninterested in such things.
Beer and politics have an interesting relationship—especially in the craft beer industry. With so many incredibly small businesses, it’s not uncommon to find a company’s Twitter or Facebook account read almost like a personal one. The industry’s extremely vocal in many facets of life, and sometimes politics filter in to a certain degree. I’ve enjoyed reading New Glarus Brewing’s owner Deb Carey discuss state politics on the brewery’s Facebook page; the number of breweries getting into the spirit of the election with specialty beer releases; and it was kind of cool to hear New Belgium founder Kim Jordan discuss her trip to the Democratic National Convention on NPR. But, that’s just me. Some fans would rather beer (or, at least the people who make it) be a lubricant for political discussion rather than a participant.
How much political discussion do you tolerate from companies you enjoy?