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Elevated beer gear


Since it’s American Craft Beer Week, let’s take a moment to talk about brewery swag. There’s a good chance most of us have a brewery T-shirt tucked away in a drawer—actually, there’s a better chance most of us are wearing a brewery T-shirt right now. Not me, though. I’m impartial.

Over the past few years, beer gear has catapulted beyond the standard branded shirt and pint glass. Take Dogfish Head’s Randall Jr., which lets you infuse your beer with anything from espresso beans to grapefruit. It’s easily the coolest beer-related product I’ve seen this year, and one that captures the imagination and personality of the brewery.

Another awesome find is the new print, pictured above, from Founders Brewing. Only 190 letterpress posters were made, each hand-pressed. For all you crafty DIY printing geeks out there, here are the poster’s specs:

“Printed on 100% Cotton, 140# Archival Legion Revere, standard white paper. The press used was a Vandercook 219AB Proof Press (1950s era) with an adjustable bed; it was originally owned by the Detroit Society of Arts and is still housed in downtown Detroit. The ink is a Van Son Letterpress ink, Rubber Based plus. Owosso Graphics in Owosso, Michigan, made the plate. Due to the complexity of the project, the printing plate was created using an acidic etching onto a solid magnesium plate. From there, this magnesium plate was mounted onto a 1″ thick wood base and prepped for striking.” tweet

If I knew what that meant I’m sure I’d be nodding my head in acknowledgement of this project’s coolness.

What brewery products stand out for you? What gear are you hoping to score during American Craft Beer Week? And what shirt, glass, or whatever, is a time-tested favorite?

Also, if anyone can explain how the gas station attendant-style shirt came to define the brewing industry, I’d be much obliged.


Chris Staten is DRAFT’s beer editor. Follow him on Twitter at @DRAFTbeereditor and email him at

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