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Fucking, Austria

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Move over, Intercourse, Pa., and make room for tiny Fucking, Austria. Located a stone’s throw from Maria Von Trapp’s yodeling grounds, Fucking is a farming village of about 100 residents. American soldiers first stumbled upon it in World War II, and the curious have been Fucking-bound ever since; locals have had a heck of a time keeping their road signs rooted, but in 2005, all four were firmly cemented. The dinky Alpine hamlet may unwittingly go global when Fucking Hell beer hits shelves in Europe, Asia and Australia this year. Marketing executives at Germany’s Privatbrauerei Waldhaus gained European Union approval last year to market the 4.9%-ABV pilsner based on the town’s name (the “hell” comes from helles, the German word for “light”), although there is no brewery in Fucking, and no one there is involved. An earlier bid was denied, but the brewery sued the EU patenting agency on the grounds that the beer will be named for an actual place, and won. –Patti McCracken

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