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Fucking, Austria

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Move over, Intercourse, Pa., and make room for tiny Fucking, Austria. Located a stone’s throw from Maria Von Trapp’s yodeling grounds, Fucking is a farming village of about 100 residents. American soldiers first stumbled upon it in World War II, and the curious have been Fucking-bound ever since; locals have had a heck of a time keeping their road signs rooted, but in 2005, all four were firmly cemented. The dinky Alpine hamlet may unwittingly go global when Fucking Hell beer hits shelves in Europe, Asia and Australia this year. Marketing executives at Germany’s Privatbrauerei Waldhaus gained European Union approval last year to market the 4.9%-ABV pilsner based on the town’s name (the “hell” comes from helles, the German word for “light”), although there is no brewery in Fucking, and no one there is involved. An earlier bid was denied, but the brewery sued the EU patenting agency on the grounds that the beer will be named for an actual place, and won. –Patti McCracken

 


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5 Comments

  • Wirtsi says:

    Still, the company’s website can be found at http://www.fucking-hell.at/en :)

  • phil says:

    “Hell” is German for “bright” ;)

    • Aaron Nafrell says:

      No they are correct. Hell in German is light, but usually used in colors. I.e, hellblau, or light-blue

  • Galenik says:

    No, Phil is actually right. They do call light-blue hellblau, but it really means “bright blue”. “light” would have to be translated to “leicht”, as in “with less weight”. A “light beer” could be referring to a beer with less alcohol or less calories, a “helles Bier” isn’t either of those. Usually the term “Leichtbier” is used for a light beer.

  • Lothar Lerch says:

    The “Fucking Hell” beer is not produced in Austria even if the website would make you believe thatg. It is produced by the “Waldhaus” brewery in the Black Forest in Germany. But there is a small brewery in a few minutes cycling distance from Fucking. It is the “Schnaitl” brewery in the tiny village of Gundertshausen and their beers are really excellent. No wonder, this whole areaa named Innviertel in Upper Austria was for quite a time in its history a part of Bavaria and still this area has the highest density of breweries in Austria. But since “Schnaitl” is a small brewery the beer is only found in rather few bars and restaurants and only sold in a few shops.

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