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Gene Simmons enters beer game with Rock & Brews

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KISS legend, reality TV star and tongue contortionist Gene Simmons will toss his hat into the craft beer ring when he opens restaurant/entertainment spot Rock & Brews in El Segundo, Calif., on April 3. Created together with concert producer/tour manager Dave Furano and restaurateur Michael Zislis (of SoCal eateries like ROCK’N FISH, Mucho Ultima Mexicana and The Strand House restaurant), Rock & Brews will feature a “backstage” theme, with concert lighting, picnic tables and multiple large-screen TVs that continuously screen concert videos and live recordings of the greatest rock concerts of all time. On the menu: rock musicians’ favorite foods, plus 40-plus rotating taps pouring craft beer.


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