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Seasonal sipping: sweater-inspired beer labels

Ugly sweater parties are a wintertime phenomenon, and breweries are getting in on the fun with knit-themed labels.
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It’s unclear exactly when holiday sweaters—the jingle bell- and bow-crusted pullovers moms favored circa 1992—became ironically funny and not just a source of embarrassment in old family photos. But it happened. Now, ugly sweater parties are a wintertime phenomenon, and breweries are getting in on the fun with knit-themed labels and parties.

Oh, and save the dates: Heritage Brewing hosts an ugly sweater party and Peppermint Stout release on Dec. 17 in Manassas, Virginia; and Short’s Brewing Co. throws its Annual Ugly Sweater Party in Bellaire, Michigan on Dec. 23.

 

Author
Kate Bernot is DRAFT’s beer editor. Reach her at kate.bernot[at]draftmag.com.

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