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Mikkeller launches run clubs

The Danish craft brewer launches several new clubs around the globe.
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Danish craft brewery Mikkeller has taken 2015 by storm (again!), coming out of the gates by launching new beer running clubs around the globe.

So far, the Copenhagen-based brewer has launched groups in Bangkok, London, Sao Paolo, Stockholm and elsewhere. And it’s still growing.

The brewery is actively recruiting new chapters of the MRC (as it calls itself). It also boasts its own running club beer and plenty of merchandise.

Mikkeller founder Mikkel Borg Bjergsø himself is behind the idea. A post on the brewer’s website explains:

It is not a coincidence that Mikkel chooses to focus on running. He used to be quite the talent, and as a youngster he performed very well on the tracks, which earned him scholarships in the US, and some Danish records. tweet

However, speed is not the main target in Mikkeller Running Club. Having fun and great social relations is our top priority and we´re just proud to see MRC members take part in races and events around the world. tweet

tweet

Few would dispute the fact that exercise is good for your body, soul and general health. We believe that beer is too… tweet

The idea of Mikkeller Running Club is to stay fit through running. That makes us capable of enjoying even more of the good life – which includes state of the art food and drinks. tweet

Obviously our main passion is beer – especially drinking beers – and sometimes (preferably) in large scales. tweet

Previously, I wrote about Mikkell and his brother Jeppe when they were profiled in the New York Times for their rivalry. An excerpt:

From about 11 years old, we started middle-distance running, and we became really good,” Mikkel said. As Jeppe put it: “We always had someone we wanted to beat.” In 1994, the twins entered an 800-meter race at the Aarhus Games, an international track-and-field event. “It was our best race, and the difference between us was, like, one-hundredth of a second,” Mikkel said. “I came in second. Jeppe was third.” tweet

It sounds like it’s just getting started. In 2015, the club will introduce our own first official race.

“You do not have to be an experienced runner or athlete to join MRC,” the club’s website states. “All we ask is for you to come join us and have fun staying healthy – and sometimes a bit tipsy!!!”

You can find out more information on the MRC Facebook page.

Thanks to my friend Kyle for the head’s up.

 

Author
Tim Cigelske is DRAFT's Beer Runner. (Beer Run•ner [noun]: Someone equally devoted to fine beer appreciation and an active, healthy lifestyle. Ex. "John downed four microbrews at the triathlon finish line. He's a total beer runner.”) Follow Tim on Twitter @TheBeerRunner, and email him at beerrunner [at] draftmag.com.

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