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The anti-Olympics beer

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A gold medal in sarcasm

Leave it to self-described “post punk apocalyptic mother fu*ker of a craft brewery” to create a beer that satirizes the Olympics.

Scottish upstart brewery Brew Dog announced a beer called Never Mind The Anabolics that supposedly contains a host of performance enhancing substances including ย creatine, guarana, ginseng, gingo, maca powder, matcha tea and kola nut. Possibly even steroids.

“So we decided to give the athletes something that was going to make them happier and better,” the brewery declares. “A way to relax before a big event and at the same time increase the chances of winning.”

This is not the first time the brewery has released a tongue-in-cheek performance enhancing beer.

A promo video for Nevermind The Anabolics — a nod to punk pioneers The Sex Pistols — shows runners training with beer stops, hoisting kegs for weight workouts and ultimately getting busted for ingesting banned ingredients.

They also call it “fake,” but sell it on the website with the caveat “contains at least 50% of your daily allowance of sarcasm.”

So is it real? Hard to tell. It sounds completely outlandish, but so does their previous offerings like Sink The Bismarkย and The End of History.

What’s your take? Real or pure satire?

3 Comments

  • Deepak says:

    While it is nice to have all the speculation, and our anneuncoment does not give much background on why we are experimenting, I assure you we are not trying to “re-invent” anything, nor are we suffering any kind of crisis with Cascade hops. We found a creative formulation change that produced a Mirror Pond that tasted different; good but different. Is this a direction we should think about going (after all, it has already been pointed out, evolution is good.) or not? We never want to assume we are “good enough”. In either event it is always nice, and fun, to ask those whose opinions we value the most, our customers. We have held these “polls” before at our pub and customers have gotten quite a kick out of it, and we got some valuable information. I’m interested in your opinion as well. Be sure and let us know.Cheers,Gary

  • Louis says:

    While it is nice to have all the speculation, and our annmunceoent does not give much background on why we are experimenting, I assure you we are not trying to “re-invent” anything, nor are we suffering any kind of crisis with Cascade hops. We found a creative formulation change that produced a Mirror Pond that tasted different; good but different. Is this a direction we should think about going (after all, it has already been pointed out, evolution is good.) or not? We never want to assume we are “good enough”. In either event it is always nice, and fun, to ask those whose opinions we value the most, our customers. We have held these “polls” before at our pub and customers have gotten quite a kick out of it, and we got some valuable information. I’m interested in your opinion as well. Be sure and let us know.Cheers,Gary

  • Embie says:

    Sounds great guys! I’ve been on a U.P. beer tour all summer and have hit about half of them. I was srirpused at the quality of the beer at the T-falls brewery, and the Vierling has the best Blueberry Beer I’ve ever had. I’ll be at the U.P. Fall Beer Festival too! (I’ll be the tall guy with the Things to do in the U.P. t-shirt.

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