“I just think that most of the people watching these races would much rather have a beer in their hand than an energy drink.”
That’s mountain biker Neko Mulally describing why he’s being sponsored by Oskar Blues Brewery, which includes wearing a branded Oskar Blues bike helmet while he’s racing.
Mulally, in an interview with PinkBike.com, talks about why he’s excited to race for the brewery, which is located minutes from where he lives in North Carolina. Both he and the brewery neighbor the single track of Pisgah National Forest.
“This kid is so motivated–it inspires us, and we want to give him the tools to go full blast after his goals,” said Chad Melis, “bike nerd” and spokesman for Oskar Blues Brewery. “Neko is the pinnacle of local and grassroots support taking to an international level.”
Oskar Blues has long been a friend to bikes and cycling, both at its Colorado location and now in North Carolina. Previously they launched their REEB (that’s beer spelled backwards) line of bikes and created a bike ranch. Read more about their new sponsorship on PinkBike.com.