How many beers can you earn on the bike?
Patrons actually get a chance to power the brewery production with the energy they produce on a stationary bike.
“We are trying to change the mode of biking from recreation and transportation to energy production,” said Shawn Grose, who co-founded the East Lansing brewery with his brother Aaron.
Shawn and Aaron spoke with the Wall Street Journal, which also produced a short video that demonstrates how the bike-powered brewing process works.
However, since leg power only produced a small amount of the energy needed to run an entire brewery, it’s also powered through solar and wind energy. But time on the stationary bike can also earn points that can be redeemed for gift shop items or free beer.
“Honestly, I think it’s a bit of a gimmick,” one cyclist who tried it out told the Wall Street Journal. “But it’s a fun gimmick.”
Next will we see brewery-powering treadmills?