Oskar Blues is making it easy to get your bike and beer all in one place.
The Colorado brewery famous for its canned beer — making it easy to transport on hikes, bike rides or the occasional backcountry trail run — is launching a new mountain bike company REEB. That’s beer spelled backwards.
“It’s kind of like a mullet—bikes up front and beer in the back.” Oskar Blues marketing director Chad Melis told Bicycling magazine.
Oskar Blues has long been a friend to bike culture, including its current holiday bicycle donation program for the underprivileged as well as mountain bike racing sponsorship.
See more photos of the single speeds on Facebook and learn more about what goes into the hand-crafted bikes at http://www.REEBcycles.com/