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Oskar Blues races into bike market

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Oskar Blues is making it easy to get your bike and beer all in one place.

The Reeb Cycle from Oskar Blues

Reeb Cycle from Oskar Blues

The Colorado brewery famous for its canned beer — making it easy to transport on hikes, bike rides or the occasional backcountry trail run — is launching a new mountain bike company REEB. That’s beer spelled backwards.

“It’s kind of like a mullet—bikes up front and beer in the back.” Oskar Blues marketing director Chad Melis told Bicycling magazine.

Oskar Blues has long been a friend to bike culture, including its current holiday bicycle donation program for the underprivileged as well as mountain bike racing sponsorship.

See more photos of the single speeds on Facebook and learn more about what goes into the hand-crafted bikes at http://www.REEBcycles.com/

 

Author
Tim Cigelske is DRAFT's Beer Runner. (Beer Run•ner [noun]: Someone equally devoted to fine beer appreciation and an active, healthy lifestyle. Ex. "John downed four microbrews at the triathlon finish line. He's a total beer runner.”) Follow Tim on Twitter @TheBeerRunner, and email him at beerrunner [at] draftmag.com.

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