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The hoppiest place on Earth

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Six German beers launch in an unlikely spot.

It seemed like a smart move for Germany’s Radeberger Gruppe to test six of its authentic German beers outside of a beer hall, in the shadow of a Germanic castle. Throw in the fact that both the castle and the beer hall are in Disney World? Genius. During last fall’s Epcot Food and Wine Festival, streams of stroller-pushing parents, grandparents and young couples sporting mouse ears stopped outside of Epcot’s German Pavilion to taste schnitzel and fill their cups with a few German beers at the only place you could find them stateside. With the resounding success of the launch, Radeberger will be rolling out these beers more broadly across the country.

New in 2012: Look for these Radeberger beers around the states.

Hövels Original: This amber-color specialty beer comes from Dortmund, Germany, and the recipe dates back to 1893. A rich blend of light and dark barley malt, wheat malt and roasted malt creates a complex profile: Thick caramel and bread flavor are ornamented with sweet raisin fruitiness.

Braufactum Roog: This complex smoked wheat beer from Bamberg, Germany, gets its campfire flavors from malts roasted over a beechwood fire. Soft wheat and banana address the tongue first before the smoky character emerges and fills the mouth; it finishes clean with a touch of bitterness in the back.

Braufactum Indra: A German twist on an American-style IPA, this unfiltered wheat version has traditional wheat beer signatures like banana and clove in the nose, and honey-orange sweetness on the tongue; eventually, they give way to classic IPA citric hop bite, grassiness and bitterness.

 

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