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What’s in a name?: Rogue

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Rogue founders Jack Joyce, Rob Strasser and Bob Woodell were eating lunch one day in 1988 with a friend in the advertising industry who commented that the trio was “a bunch of rogues.” Not offended in the least, they hung onto that name and decided it would perfectly suit a fledgling brewery.  When they entered the Oregon Brewers Festival the following year, the gang realized the program required an image for each brewery’s entry. With some help, a logo was created that bore a Shakespearean theme, and Rogue has stuck with it for almost 20 years.


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