Check out this video from Kegworks, a catchall online bar equipment retailer. In it, two resident beer experts are asked to do a blind tasting—what they don’t know is they’re about to sample Bud Light Platinum, slated to hit shelves at the end of this month. Their first impressions are fairly positive: A pilsnerlike beer with favorable carbonation, subtle fruitiness and something one could easily imbibe all day. Once they find out it’s a Bud Light product, a bit of backtracking ensues.
We craft beer lovers rightfully feel it’s a duty to support the small guys, but what if the “Big Three” put out a product that tingled your taste buds in all the right places? What if the lager offerings from your local craft breweries paled in comparison to something like Bud Light Platinum, or some theoretical yet-to-be-made product? Would you give up lagers all together, or proudly tip back bottles of Platinum because that’s what you enjoy?
No judgment here, just a final question: Are there products—beer or otherwise—you enjoy but no longer purchase due to a personal bias about the brand?