Home Beer Editor Be honest: Do you need this glass?

Be honest: Do you need this glass?

CATEGORIES: Beer Editor  

Isn’t it annoying when you find yourself at a bar surrounded by friends who only pay attention to their cell phone? That’s the question Brazilian watering hole Bar Salve Jorge and advertising agency Fischer & Friends proposed when they debuted The Offline Glass, a beer glass that only stands upright when set on the edge of a smartphone (or, what looks to be an iPhone).

A couple of protocol questions:

1. If you buy a pint for your buddy and hand him this glass, that’s passive-aggressive social shaming, right?
2. Do you make friends drink every time they check a text?
3. What if your friend has this phone?
4. Does AppleCare cover beer damage? I’d likely fry my iPhone and everyone else’s during the first spilled pint.


Chris Staten is DRAFT’s beer editor. Follow him on Twitter at @DRAFTbeereditor and email him at chris.staten@draftmag.com.


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