Along with many others in the running community, I followed the bidding for sponsorship of 2008 Olympian and 2012 Olympic 800-meter run hopeful Nick Symmonds.
Symmonds hatched a genius plan to tattoo (temporarily) the Twitter name of whoever won an eBay auction for the rights to his left arm. He will wear the tattoo for his upcoming track season, including the London Olympics, if he makes it.
This is a perfect partnership.
Aside from being a leader in social media, Hanson Dodge promotes and supports active lifestyles, which is why Symmonds will also serve on their Active Lifestyle Advisory Board.
They are also beer runners. Recently, Sara Adgate from Hanson Dodge appeared on this blog to discuss the Ragnar Relays and her love of beer.
Turns out, Symmonds is also a beer runner of epic proportions. He is the official U.S. beer mile record holder with an insane 5:31 time for four beers and four laps. On one running message board, many speculate that he could be an Olympic beer mile champion, if the event existed on that stage.
So far the partnership seems like a great fit. On his own Twitter account, Symmonds is hearing from running fans supportive of the move to get more sponsorship for track athletes. Now we need to get more beer runners behind him.
That’s why I’m hoping to convince my Hanson Dodge friends to make just one small tweak to their sponsorship. Underneath their Twitter handle, they should add one more tagline: “Powered by beer.”