It’s becoming more and more lucrative to be a beer miler.
Elite Canadian track and field runner and current beer mile record holder Corey Bellemore has signed an endorsement deal with Adidas, according to his representative Kristopher Mychasiw.
Bellemore took the beer mile world by storm this summer when he shattered the world record with a 4:34 beer mile, which includes chugging four beers and running one mile. The previous world record of 4:47 was set by fellow Canadian Lewis Kent.
Bellemore follows in the footsteps of Kent, who signed his own multi-year endorsement deal with Brooks. Both athletes are represented by Mychasiw.
The two beer mile stars will meet again on December 17th for the Flotrack World Beer Mile Championship. Oskar Blues brewery is the official beer sponsor of the event, and will provide Mamma’s Little Pils for runners. The races will be streamed for free on FloTrack, a site covering track and running.