Foothills Sexual Chocolate, a small-batch Russian imperial stout, draws quite a lot of attention each February when it’s released at the Winston-Salem, N.C. brewery. Standard procedure for hardcore fans hoping to score a bottle goes something like this:
1. Show up at the brewery the night before the release.
2. Wait in line until the brewery opens the next day.
3. Purchase allotment.
4. Pass out from exhaustion.
This year, Foothills is offering a rare deal for four fans willing to part with a considerable amount of cash: A chance to cut in line the morning of the release. Every Monday leading up to the release on Feb. 1, the brewery will auction one of the top four spots in line on eBay, and then donate the money to local charities including Habitat for Humanity, Forsyth County Humane Society, Susan G. Komen Race for the Cure, and the Piedmont Environmental Alliance.
Those who win the auction are guaranteed a top spot in line the morning of the release (no sleeping on sidewalks overnight), but also receive a $50 Foothills gift card, a gear prize pack and a mysterious special beer gift.
The auction is already starting to heat up: In just a day, bidding for the first spot in line skyrocketed from $20 to $630.
The official release begins on Saturday, Feb. 1, but if you don’t have the scratch to splurge on the eBay auction, better plan to pop in line on Friday night.