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New race series fermenting

Now, beer-run registration comes in handy six-packs.
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There’s a new trend in race offerings, particularly beer races: Why put on one race when you can host an entire series of regional races around a theme?

Some examples include the Will Run for Beer series and the Minnesota Brewery Running series.

It’s an idea that makes sense for both race directors and participants.

It makes it easy for people who sign up for multiple 5Ks or 10Ks to find them all in one place. It’s predictable, and if you like one race, chance are you’ll be happy with an entire series.

For race directors, it helps to scale the effort of organizing, by building in sponsors and a theme across more than one race.

I’m predicting we’ll see a lot more of this format in 2015. For example: the brand new Race to the Taps series.

The North Carolina series is offering a “six pack” of registrations for all events through tomorrow. After that, single-race registration opens January 1.

The race features craft beer-related prizes for the race winners, with beer at the finish for all participants.

There’s no shortage of breweries being highlighted, either. The 4-mile races end at Highland Brewing, Pisgah Brewing, Asheville Pizza and Brewing, Sierra Nevada, Oskar Blues, and South Slope of Downtown Asheville featuring Catawba Brewing, Green Man Brewery, Twin Leaf Brewery and Wicked Weed Brewing.

Learn more about the new race series at racetothetaps.com.

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Tim Cigelske is DRAFT's Beer Runner. (Beer Run•ner [noun]: Someone equally devoted to fine beer appreciation and an active, healthy lifestyle. Ex. "John downed four microbrews at the triathlon finish line. He's a total beer runner.”) Follow Tim on Twitter @TheBeerRunner, and email him at beerrunner [at] draftmag.com.

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