There’s a new trend in race offerings, particularly beer races: Why put on one race when you can host an entire series of regional races around a theme?
It’s an idea that makes sense for both race directors and participants.
It makes it easy for people who sign up for multiple 5Ks or 10Ks to find them all in one place. It’s predictable, and if you like one race, chance are you’ll be happy with an entire series.
For race directors, it helps to scale the effort of organizing, by building in sponsors and a theme across more than one race.
I’m predicting we’ll see a lot more of this format in 2015. For example: the brand new Race to the Taps series.
The North Carolina series is offering a “six pack” of registrations for all events through tomorrow. After that, single-race registration opens January 1.
The race features craft beer-related prizes for the race winners, with beer at the finish for all participants.
There’s no shortage of breweries being highlighted, either. The 4-mile races end at Highland Brewing, Pisgah Brewing, Asheville Pizza and Brewing, Sierra Nevada, Oskar Blues, and South Slope of Downtown Asheville featuring Catawba Brewing, Green Man Brewery, Twin Leaf Brewery and Wicked Weed Brewing.
Learn more about the new race series at racetothetaps.com.