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Stella Artois goes indie

CATEGORIES: Beer Editor  

Here’s a reason not to fast-forward through commercials with your DVR: Indie directors Wes Anderson and Roman Coppola teamed up to shoot a new Stella Artois ad. Bizarre, right? The new spot, which marries Coppola’s love of gadgets and Anderson’s eye for detail, takes place in a 1960s-meets-the-future French apartment, where curiosity forces a bachelor to realize his true love. We’ve seen this over-arching theme before in beer commercials, where a character’s forced to choose between his beer and his woman. The quality of the shoot, however, makes this commercial a must-see.

According to a recent post on Adage, AB-InBev is attempting to target “unisex consumers who are well-educated, have slightly higher income and value ambition.”

So, are you well educated, do you earn a slightly higher income and value ambition? What do you think? I think this commercial could use more Bill Murray.

Take a look:

Stella Artois Commercial


Chris Staten is DRAFT’s beer editor. Follow him on Twitter at @DRAFTbeereditor and email him at chris.staten@draftmag.com.


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