It was barely August when I saw the first six pack of Oktoberfest on the shelves.
Then I spotted the fitting juxtaposition seen above. There seemed something symbolic about seeing the “Twilight” of summer ale, followed by a full shelf of Oktoberfest.
It’s almost like the beer stocker had a sense of humor.
There’s always something both jarring yet comforting about seeing the first early signs of any season change, such as red leaves falling to the sidewalk or Christmas carols on the radio.
For beer runners it can mean the transition from sipping lagers and ales after 5Ks to drinking Oktoberfests and porters after half marathons and marathons.
These harbingers of seasons usually divide people into camps. There are those who embrace the change and those who despise early season creep.
The arrival of Oktoberfest is no different. When I’ve posted photos on Twitter I’ve seen the “too soon” comments (or made them myself) while others think we should just have Oktoberfest year-round.
I guess I’m sympathetic to both. It’s been an unseasonably cool summer in Wisconsin, but as I ran 13 miles yesterday in 84-degree humidity, I was ready for fall — and fall beers.
Is there middle ground for you? When would you usher in the next beer season?