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This is your last beer


I know events like the Super Bowl are huge hooks to hang a beer advertising campaign, so it’s no surprise “the end of the world”—the greatest event ever?—is being targeted by beer commercials. At least, I guess it’s no surprise. Actually, I’m kind of surprised. We sure are a funny species.

Exhibit B: Shock Top Belgian White. (Click here for Exhibit A). If my last words are “Hmm, that’s real coriander,” then, well, I guess it doesn’t matter all that much. Who are you going to tell?

Not that anyone will be on Twitter to read your last Untappd tick, but what the heck: What beer would you want to tip back as the world around you goes up in an (probably) inglorious blaze?

I’ll take something really bitter.



Chris Staten is DRAFT’s beer editor. Follow him on Twitter at @DRAFTbeereditor and email him at

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One Comment

  • BrewHeads says:

    BrewDogs “End of History” the names fits perfectly…if i could get my hands on if. If the world was going ul in a blaze price wouldnt matter. Might as well go out with a bang.

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