Michelob Ultra Amber Discontinued: Understanding the Rationale

Michelob Ultra Amber discontinued when Anheuser-Busch ceased to produce the Michelob Ultra beer six months after its production. They have lost a lot of customers ever since. You may wonder why they stopped producing this mouth-watering quality beer.

In this article, we’ll discuss everything relating to the discontinuation of this beer.

Why Was Michelob Ultra Amber Discontinued?

The Michelob Ultra Amber beer was discontinued because consumers reported that it was not a good-tasting beer. The taste was too light, and the beer had an off-putting aftertaste as well.

Michelob has been produced by Anheuser and it has long served as an upper-middle-brow alternative to several craft beers. These beers include Budweiser, Miller Lite and Coors Light which are popular with regular working stiffs. Michelob is still a few cents more expensive than the base-model AB-InBev or Miller or Coors brands, and it has a little more flavor.

However, it has gone so far out of favor that it was named the fastest-falling of the sad bunch on this widely distributed list of dying beers, with a shocking 70 percent sales decline between 2006 and 2011.

– Consequences of the Discontinuation

Michelob sales fell drastically between 2006 and 2011. As of 2006, the company had over 500,000 barrels sold. However, only 140,000 barrels were sold in 2011, with over a 20 percent drop in sales recorded between 2010 and 2011. This shows that Michelob has been abandoned quicker than other beers in the United States.

Michelob Ultra Amber Review

Michelob Ultra surpassed Coca-Cola as the third-largest brand in the United States in 2019. This is partly owing to its branding and appeal to a younger, health-conscious demographic. You might be curious about Michelob Ultra’s tasting notes.

Here is a brief overview:

– Taste

The flavor of Michelob Ultra is highly neutral, with a faint malty corn-like flavor. It has a mild hop presence, is faintly lemony, and finishes dry and carbonated.

– Aroma

It has a faint biscuit scent with a hint of light citrus but no overwhelming odor.

– Appearance

Michelob Ultra pours a bright straw yellow beer with a thick, white foam that immediately fades. It doesn’t leave any traces on the glass.

– Mouthfeel

According to many reviewers, Michelob Ultra has a thin, almost watery mouthfeel with a sharp, slightly bitter finish. It has strong carbonation and a slightly metallic flavor.

– Ingredients

Michelob Ultra is a light lager manufactured from barley, rice, Herkules hops, water and yeast in the United States. The Herkules hops is responsible for the delightful citrusy aroma and corn-like flavor.

History

Michelob Ultra is the name of the beer, and being a light beer, it is the most well-known version today.

Like many other brands, it is owned by “Anheuser-Busch” and was first brewed by Adolphus Busch as a pale lager with a 4.7 percent alcohol content.

Michelob was brewed for the upper crust in 1896 as a draught beer. Draught beer is one served straight from a keg rather than from a bottle or can.

Michelob is the German name for Mecholupy, currently in the Czech Republic, and was once home to Anton Dreher, a prominent brewer. Originally released as a premium lager beer with a barrel price of $8, this was a beer for those with a bit of extra cash. During the conflicts in the early to mid-1900s, Michelob struggled to establish itself as a favorite. There was a limited quantity available to the general public because it was still a draught-only beer.

During World War II, Michelob failed to sell due to a lack of resources needed to produce it. Prohibition, of course, impacted sales because most people who couldn’t acquire beer in the first place were searching for a more expensive beverage. Anheuser-Busch didn’t make a pasteurized version permitted to sell in the United States until 1961. Michelob was first sold in a teardrop-shaped bottle and they phased out these bottles five years later to increase product line efficiency instead of traditional bottles.

Is Michelob Ultra Amber Gluten-Free?

No, Michelob Ultra Amber is not gluten-free. This ultra beer is brewed with oats, ancient grains, blue agave and rye. It is a rich-tasting beer with a full flavor. The ultra has about 99 calories, and it is the one with more gluten compared to other Michelob products.

The beer also contains wheat, hops and barley. It is best to avoid this beer if you have Celiac Disease or are choosing to stay away from gluten. Although Michelob Ultra has similar calories as Busch Light and Natural Light, it outperforms these beers in the carbohydrate content.

Therefore, these beers are great substitutes for Michelob, and they offer a similar level of taste and satisfaction.

Other Beers From Michelob

Here are some other beers that Michelob produces:

• Year-Round Michelob ultra: 3.43 percent ABV, it is a premium American lager.
• Michelob Ultra amber max alcohol content is 4.2 percent.
• Michelob Ultra is an American-style lager with a 4.0 percent alcohol level.
• The Michelob Amberbock is a 5.2 percent alcohol content block.
• Michelob Ultra Pure Gold is an American-style light beer with a 3.8 percent alcohol level.
• Michelob Ultra Organic Seltzer is a hard seltzer with a 4 percent alcohol by volume (ABV) content.

– Michelob Ultra

Michelob Ultra has a refreshing taste and fewer carbs due to its grain selection and prolonged mashing procedure. It’s made using the highest-quality barley malt, rice, hops and a pure-cultured yeast strain, all of which demonstrate Anheuser’s dedication to brewing excellence.

– Original Michelob Beer

Michelob was first made only for the draught market before being packed into teardrop bottles in 1961, the same year the beer was promoted as a specialty beer. In 1896, Michelob credited its success to the use of 100 percent malt.

Michelob Original Lager is made the old-fashioned way, with European noble aroma hop types and a malt blend of the finest two-row and caramel malts. The classic lager yeast strain ferments and ages it, and it’s cold-matured for a balanced sharpness.

– Is Michelob Ultra Amber Max Discontinued?

Yes, Anheuser-Busch is pulling the plug on the super-premium low-calorie beer expected to compete with its top-selling Ultra just six months after its introduction.

– What Is the New Michelob Ultra Product?

Michelob recently unveiled Michelob Ultra Pure Gold, the newest addition to the Ultra family. This beer is manufactured with organic grains and has only 85 calories and 2.5 carbohydrates while providing a pure, refreshing taste.

What Other Beers Have Been Discontinued?

Other similarly discontinued beers include:

• Light by Michelob
• The Budweiser Select beer
• The best premium in Milwaukee
• The genuine draft made by Miller
• Milwaukee, the old city

FAQ

Will Michelob Ultra Amber be making a comeback?

Michelob Ultra Amber’s comeback status is uncertain.

Was Michelob Ultra Amber considered a flat beer?

Yes, Michelob Ultra Amber’s carbonation levels were considered low for some.

Why was there a decline in Michelob Ultra Amber consumption?

Factors such as changing consumer preferences, low quality, and competition contributed to the decline in Michelob Ultra Amber consumption.

Conclusion

We’ve discussed loads of things on the discontinuation of the Michelob Ultra beer. Let’s have a quick recap.

• Anheuser-Busch ceased to produce the Michelob ultra beer in 1896; they have lost a lot of customers ever since then. This beer has a high sales volume while still on the market.
• The beer was released in 2002. It is among the fastest-growing beers in the United States. You should avoid this beer if you have Celiac Disease or are choosing to stay away from gluten.
• Michelob Ultra has an equal amount of calories as Natural Light and Busch Light, so it is a good substitute for these beers. However, it outperforms the other two in terms of carbohydrate content, with 2.6 grams per serving.
• The flavor of Michelob Ultra is highly neutral, with a faint malty corn-like flavor. It has a mild hop presence, is faintly lemony, and finishes dry and carbonated. It has a faint biscuit scent with a hint of light citrus but no overwhelming odor.
• According to many reviewers, Michelob Ultra has a thin, almost watery mouthfeel with a sharp, slightly bitter finish. It has strong carbonation and a slightly metallic flavor.

Michelob ultra was a great beer that gave the Anheuser company loads of profits. They had to stop production because of its taste and for reasons best known to them.