Silver Bullet Beer: Revealing the Secret Behind the Name

Silver Bullet beer” is the common term used for the popular Coors Light beer. But where does the unique name come from, and why has it become the standard name for this beer? Does the beer even live up to expectations?

Silver bullet beer review infographic

Read this guide to get answers to these questions as we give you more information about the iconic Coors beer.

What Is the Silver Bullet Beer?

“Silver Bullet” beer is a long-term slogan or nickname commonly used for the Coors Light beer since its redesign in the late 1980s. Interestingly, this name was not used to describe the beer itself. Instead, it is used for the silver-colored can for packaging the beer.

The Coors Light beer was launched in 1978, and the “Silver Bullet” phrase characterizes the silver-colored cans in which Coors packed their beer. The name got popular in the late 1980s. However, the popularity became more pronounced in 1991 when the beer reached Indiana.

– How the Name Came About

The Coors Light beer was launched in 1978. The “Silver Bullet” phrase was used to characterize the silver-colored cans in which Coors packed their beer. The Vintage Coors Light was previously available in “yellow-bellied” cans, similar to the full-strength Coors. When the yellow color was removed and the can was mostly silver, the beer got the moniker “Silver Bullet.”

Marc Barrios, a Cuban-American artist, created the now-iconic “Silver Bullet” can. A chance meeting with Pete Coors in 1975 inspired the talented artist to submit his concepts for the new container. His suggestion to remove the cream-colored backdrop from the Coors Banquet can was well received.

Barrios subsequently rose through the ranks to become Coors’ chief of creative services. Later in his career, he moved to Hollywood to work on promotional materials for many exciting films. Bill Coors removed the color from the can to reveal the raw metal, and everyone was dubbing it “the Silver Bullet” before long.

– Who Gave Coors Light Its Nickname?

College students gave the Coors Light can its popular nickname. According to the MillerCoors blog, the “Silver Bullet” moniker first appeared in the late 1980s and quickly became part of the country’s common language by 1991. There are several tales about the origins of the name.

However, Pete Coors stated in the commemorative book that legal-age college students were asking for the Silver Bullet at bars. There are many other reports as to the origin of the nickname. Let’s look at another popular one.

When the Coors Light manufacturing line was first set up, some of the start-up techs joked that the distinctive practically paintless cans looked like a bandolier of silver bullets. It became known as the silver bullet, and the term quickly spread.

“Give me a bullet,” the workers plea for a Coors Light in the lunch room. When one of the marketing folks overheard it, it became a “commercial coup.” Barrios’ legacy lives on today through the “Silver Bullet” moniker, which was established in the early 1980s. When the beer reached its final state, Indiana, in 1991, its nickname spread nationally.

Tasting Notes

Silver Bullet Tasting Profile

Silver Bullet Review

Coors Light is categorized as a light lager in the United States, having a modest alcohol concentration (4.2 to 4.5 percent ABV) and bitterness (IBU of 10 to 12), making it easy to drink and with a clean flavor. It is a pleasant change for your taste buds.

Coors Light stays true to its hype as the “world’s most refreshing beer.” This beer is nearly entirely manufactured in the United States. However, it is also one of the best-selling beers around the world. Despite its famed color-changing branding and tremendous popularity, only some beer lovers have tasted Coors Light.

So what is the big deal about this beer? How does it taste, and how nice is it? Continue reading to find out what this beer tastes like and why it is fantastic. We’ll walk you through the appearance, aroma, flavor and mouthfeel of this brew.

– Appearance

One of Coors Light’s finest qualities is its physical look. The Silver Bullet beer is straw-colored and almost entirely transparent. It is at the bottom of the SRM (Standard Reference Method) scale, explaining its stunning clarity and golden hue.

Silver bullet beer look

This beer is maintained cold throughout the brewing and packaging processes (where applicable) to maintain its light, crisp flavor. This also guarantees that it remains bright, clear, and clean. When the beer is poured, a frothy white head develops and rapidly fades when the beer is poured. Bubbles may be observed rising because of the high levels of carbonation.

– Aroma

The aroma of the Coors Light Silver Bullet beer comes next. This beer is commonly described as smelling like grain or maize by consumers in the United States. Beer lovers outside the United States often describe Coors’s aroma as mild as damp grass or light sweet fruit. In any case, the aroma of Coors Light is delicate and mild.

– Flavor

Let’s examine the flavor of Silver Bullet. As an American Light Lager, Coors intentionally created this beer to be a basic lager. It has a delicate flavor that leaves your tongue wanting more. It is a deliciously light beer.

Coors goes to considerable measures to keep its precise composition a secret; nonetheless, the following ingredients have been confirmed:

  • Water: The light beer is brewed with just the finest water available. Most of the water originates from the Rocky Mountains; however, some comes from underground lakes and aquifers. Coors makes a concerted effort to decrease water consumption when producing barley. They collaborate with farmers and set the standard for water management.
  • Barley Malt: Coors Light is honored to be manufactured with 100 percent Moravian American-grown barley malt. It is one of the best two-row malt beers you will find in the market today.
  • Lager yeast: The yeast used in the fermentation process of Coors Light is Saccharomyces pastorianus. It produces a crisp and clear beer taste.
  • Corn Syrup: Although there is no corn syrup in the finished product, the brewery uses corn syrup for the fermentation of the lager yeast into alcohol. It is essential to distinguish between corn syrup and typical high-fructose corn syrup. First, corn syrup is a more natural and healthier alternative to high fructose corn syrup. It helps to lighten the body of the beer and give it a more refreshing flavor.
  • Hops: Coors Light is made from entire hops that have been organically removed. They use a variety of hops to provide a distinct and consistent flavor. However, we are yet to accurately confirm the hop variants used.

– Mouthfeel

Let’s talk about the mouthfeel next. Coors Light is known for being less dry than other light beers. Its gentle bitterness is wonderfully balanced with a hint of sweetness. You can easily feel the carbonated bubbles when sipping this beer, which distinguishes it from other light beers.

Silver bullet beer mouthfeel

Overall, the texture of Coors Light is extremely comparable to that of carbonated mineral water. Along with the bubbly bubbles, you will detect a slightly bitter flavor. This is because the beer contains hops and barley. This beer has easy drinkability with a nearly little aftertaste.

If you’re hoping for a wild or inebriated night, something other than the Silver Bullet may be for you. It may have a more complex flavor profile than other light beers. However, it does come up to the expectations of a consumer with a sophisticated taste palate.

– Alcohol Content and Bitterness

Coors Light has a relatively low alcohol level, ranging from 4.2 percent to 4.5 percent ABV. It is exclusively produced at a 4.2 percent ABV in the United States, which is also considered full strength in Australia. However, Coors Light may produce up to 4.5 percent ABV in other nations.

This Coors offering ranks between 10 and 12 on the IBU (International Bitterness Units) scale. This contributes to its classification as a light lager and explains why it has a distinct but refreshing flavor. Miller Lite has an IBU value of 12, whereas Bud Light has an IBU rating of 6. The lower the IBU, the less bitter the beer will taste due to the use of fewer hops in the brewing process.

Coors Light is towards the top of the IBU scale for light beers, making it a more bitter-tasting light beer. This beer is an easy go-to beer for BBQs, get-togethers, celebrations and fun-filled days in the sun, thanks to its low ABV and distinct flavor. It allows people to drink for a lengthy amount of time without rapidly becoming inebriated.

– Serving Temperature

The famous color-changing mountains on the Coors bottles and cans are among its coolest features. In this manner, customers can tell when the beer is ready to drink. If the mountains on the bottle are blue, you can be sure it’s in the perfect temperature range to drink.

Silver bullet beer serving temperature

While this handy feature only applies to bottled or canned Coors Light, you can enjoy your draft beer at the optimal temperature of 40 to 44 degrees Fahrenheit. This ensures optimum crispness and freshness.

– Reviews

Everyone has varied tastes, and the extent to which a beer appeals to a wider audience is sometimes a whole other topic. We can tell right away that the ratings for Coors Light are all over the place. It’s evident right away that this beer seems to be less popular with seasoned beer drinkers.

Coors, on the other hand, is often favored by a less seasoned beer-drinking demographic who prefers lighter beers that aren’t hefty and overbearing. This is shown in the high ratings on several product review platforms.

It’s reasonable to assume that this beer is ideal for the masses who love a beer that isn’t heavy and is easy to drink. If you’re seeking a unique beer that will leave your taste buds wanting more, you should definitely try Coors Light.


What is Coors Light similar to?

Coors Light is similar to other light beers, such as Bud Light and Miller Lite, in that they all have a lower calorie and alcohol content compared to regular beers.

What does Yellowstone call Coors beer?

There is no official name for Coors beer at Yellowstone National Park. However, some park employees and visitors refer to it as “ranger beer” due to its popularity among park rangers.

What makes silver bullets special?

Silver bullets are a nickname for Coors Light due to the silver can they are packaged in. Additionally, they are often associated with being “refreshing” and “crisp” due to their cold and light taste.


You may have heard the term “Silver Bullet” many times but wondered what it really is. This article gave a detailed insight into the origins of the name and the features of the exciting beer. Let’s check out some of the vital points we discussed:

  • “Silver Bullet” beer is a long-term slogan or nickname commonly used for the Coors Light beer since its redesign in the late 1980s.
  • The silver-colored can used for packaging the beer inspired the name.
  • Legal-age college students gave the can its popular moniker when they asked for the Silver Bullet at bars, and the company believed it was a decent nickname.
  • Silver Bullet is categorized as a light lager in the United States, with a pleasant combination of flavors and aroma to delight your taste buds. It has a modest alcohol concentration between 4.2 percent to 4.5 percent ABV.
  • Several beer lovers favor this beer, and it is perfect for get-togethers, celebrations, BBQs, etc.

If you enjoyed what you read in this guide, grab a can or bottle of Coors Light on your next visit to the bar!

5/5 - (18 votes)

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